The Challenge
Mychanic was entering the automotive aftermarket as a disruptor brand competing against established players. The work required a suite of videos that could function as brand awareness, product demos, and lifestyle content across broadcast and digital, all while establishing a distinct visual identity for a brand that didn't have one yet.
Mychanic was entering the automotive aftermarket as a disruptor brand competing against established players. The work required a suite of videos that could function as brand awareness, product demos, and lifestyle content across broadcast and digital, all while establishing a distinct visual identity for a brand that didn't have one yet.
My Role
I concepted, cast, and directed the full video portfolio from a single TV spot through a scaled collection of product lifestyle videos. I owned every creative decision, from talent selection to visual tone to how the products were demonstrated on camera. The goal was to build a video language for the brand that could scale consistently across SKUs and placements.
I concepted, cast, and directed the full video portfolio from a single TV spot through a scaled collection of product lifestyle videos. I owned every creative decision, from talent selection to visual tone to how the products were demonstrated on camera. The goal was to build a video language for the brand that could scale consistently across SKUs and placements.
:30 SPOT
:15 SPOT
BRAND & PRODUCT CONTENT