The Challenge
A branded cruise event for 1,500+ attendees requires creative that works across an enormous range of touchpoints simultaneously: environmental graphics, wayfinding, merchandise, photo installations, apparel, signage, and digital registration. Everything has to feel cohesive in a physical environment you don't fully control.
A branded cruise event for 1,500+ attendees requires creative that works across an enormous range of touchpoints simultaneously: environmental graphics, wayfinding, merchandise, photo installations, apparel, signage, and digital registration. Everything has to feel cohesive in a physical environment you don't fully control.
My Role
I concepted and produced the complete guest experience for the activation. From the visual identity of the event through physical environmental design, merchandise systems, and a custom registration website, all of it came through me. The scale required managing multiple vendors and designers simultaneously while keeping the creative consistent across every surface.
I concepted and produced the complete guest experience for the activation. From the visual identity of the event through physical environmental design, merchandise systems, and a custom registration website, all of it came through me. The scale required managing multiple vendors and designers simultaneously while keeping the creative consistent across every surface.
