The Challenge
A branded cruise event for 1,500+ attendees requires creative that works across an enormous range of touchpoints simultaneously: environmental graphics, wayfinding, merchandise, photo installations, apparel, signage, and digital registration. Everything has to feel cohesive in a physical environment you don't fully control.
A branded cruise event for 1,500+ attendees requires creative that works across an enormous range of touchpoints simultaneously: environmental graphics, wayfinding, merchandise, photo installations, apparel, signage, and digital registration. Everything has to feel cohesive in a physical environment you don't fully control.
My Role
I concepted and produced the complete guest experience for the activation. From the visual identity of the event through physical environmental design, merchandise systems, and a custom registration website, all of it came through me. I worked with photographers, videographers/editors, executive leadership and talent, the web development agency, production vendors, and internal the creative team. The scale required managing multiple vendors and designers simultaneously while keeping the creative consistent across every surface.
I concepted and produced the complete guest experience for the activation. From the visual identity of the event through physical environmental design, merchandise systems, and a custom registration website, all of it came through me. I worked with photographers, videographers/editors, executive leadership and talent, the web development agency, production vendors, and internal the creative team. The scale required managing multiple vendors and designers simultaneously while keeping the creative consistent across every surface.
