The Challenge
Scott Living launched into the home category with celebrity recognition but no creative infrastructure. The work required building a coherent visual identity system that could hold across 10,000+ SKUs, 20+ product categories, multiple retail partners, and a brand family that included multiple sub-brands and talent likenesses.
Scott Living launched into the home category with celebrity recognition but no creative infrastructure. The work required building a coherent visual identity system that could hold across 10,000+ SKUs, 20+ product categories, multiple retail partners, and a brand family that included multiple sub-brands and talent likenesses.
My Role
I led the creative from the ground up — directing the logo rebrand, establishing the visual language, and building the standards that kept everything consistent as the brand scaled. Every packaging system, marketing material, photoshoot, and retail touchpoint ran through me.
I led the creative from the ground up — directing the logo rebrand, establishing the visual language, and building the standards that kept everything consistent as the brand scaled. Every packaging system, marketing material, photoshoot, and retail touchpoint ran through me.
REBRAND
BRAND GUIDELINES
RETAIL PACKAGING
ADVERTISING & MARKETING
DIGITAL CONTENT